Mel Craig rebrands The Detailing Pros as The Recon Pros

Huntington Beach paint-correction veteran Mel Craig has renamed his studio The Recon Pros and positioned it as the home of Revivify America. The rebrand highlights self-healing coatings, vehicle reconditioning and training as the shop expands beyond traditional detailing.

Why it matters: - The rebrand signals a shift from basic detailing to higher-end vehicle reconditioning, a service category centered on correcting, protecting and preserving paint. - The Recon Pros is also using the change to spotlight Revivify self-healing coatings and professional training, both of which could widen its reach beyond local retail work.

What happened: - Mel Craig announced that The Detailing Pros in Huntington Beach has been renamed The Recon Pros. - Craig has more than 50 years of experience in paint correction and has worked on more than 10,000 vehicles. - The studio is now home to Revivify America, the U.S. arm of the self-healing coating brand.

The details: - Craig said the old word “detailing” no longer fit the work because the shop now focuses on reconditioning rather than wash-and-wax services. - The Recon Pros centers its work on inspect, measure, correct and protect processes, with an emphasis on avoiding filler polishes and shortcuts. - Craig has been featured on Motor Trend's Wheeler Dealers, Fox News, Hot Rod Magazine and other automotive outlets. - Craig has trained professional detailers since 1999 through hands-on education in correction and coatings. - The Recon Pros says Revivify uses flexible urethane chemistry that can heal minor scratches and swirl marks when warmed by sunlight. - The coating has been independently tested by SGS and is said to offer up to five times the corrosion and chemical resistance of conventional ceramic coatings. - The studio offers paint correction, Revivify self-healing coatings, ceramic coating, premium interior and exterior detailing, Tesla and EV finish protection, and professional detailer training. - The shop is located at 16882 Gothard St, Unit E, Huntington Beach, CA. - The company's website is More information.

Between the lines: - The rebrand gives Craig a clearer category label for a market that increasingly values measurable protection and finish restoration over simple cosmetic cleanup. - Positioning the shop as the only self-healing coating shop of its kind in Huntington Beach suggests a bid to stand out in a crowded local detailing market. - Craig's training programs suggest the business is built not only as a service shop but also as an education platform.

What's next: - The Recon Pros will continue selling coatings, detailing and EV protection services from its Huntington Beach studio. - Craig's training programs — Paint Correction Mastery, Coatings & Protection Mastery and Business & Mentorship — are likely to remain a core part of the business. - The company is likely to keep leaning on Revivify America as a differentiator in the automotive appearance market.

The bottom line: - The new name is meant to match the work: less washing, more restoration, protection and instruction.