Emage Fibroid Centers launches fibroid awareness campaign

Emage Fibroid Centers launched its Freedom From Fibroids campaign in July for Fibroid Awareness Month, aiming to boost awareness of uterine fibroids and non-surgical treatment options. The effort includes community partnerships, a sponsor role at a July 24-26 event, and a push to expand access to outpatient uterine fibroid embolization.

Why it matters: - Uterine fibroids affect 26 million women in the U.S. and can cause heavy bleeding, severe pelvic pain, anemia, fatigue, fertility challenges and pregnancy complications. - Black women are disproportionately affected, with higher rates, earlier onset, more severe symptoms and more invasive surgery. - Emage Fibroid Centers is using Fibroid Awareness Month to push awareness of non-surgical care, including uterine fibroid embolization, or UFE.

What happened: - Emage Fibroid Centers launched its “Freedom From Fibroids” campaign on July 1 in Detroit. - The campaign is part of Fibroid Awareness Month. - John Lipman, MD, founder and chief medical officer of Emage, said the campaign is meant to raise awareness and encourage women with symptomatic fibroids to talk with their doctor about treatment options. - Philip Adler, MD, medical director of Emage Fibroid Centers-Detroit, said the effort is aimed at expanding access to high-quality, less invasive fibroid care.

The details: - Emage and the Atlanta Fibroid Center are sponsoring the White Dress Project’s 2026 Empowerment Experience on July 24-26. - The event will include a session on uterine fibroid embolization led by Dr. Lipman. - The campaign includes a partnership with social media influencer @Randirossario, who is based in Metro Detroit. - Emage, located in Southfield, is one of the only outpatient centers specializing in UFE in that region. - Emage also partnered with DABO Detroit, a nonprofit community organization, to help women learn fibroid symptoms and treatment options. - UFE is performed through a single small nick in the skin and blocks blood flow to fibroids so they soften and shrink. - The procedure preserves the uterus while relieving heavy bleeding and pelvic pain. - The American College of Obstetricians & Gynecologists endorsed UFE in 2008.

Between the lines: - The campaign is as much about education as treatment access. - Emage is targeting a condition that is common but still underrecognized, especially among women of color. - Dr. Lipman has spent more than 30 years treating women at the Atlanta Fibroid Center and is trying to expand outpatient UFE centers into underserved areas across the U.S. - Dr. Lipman said too many women still undergo hysterectomy without learning that UFE is another option.

What's next: - Emage plans to continue expanding awareness of non-surgical fibroid treatment options. - The July 24-26 White Dress Project event will be a key near-term platform for the campaign. - The broader push appears aimed at directing more women to outpatient UFE consultations before they consider surgery.

The bottom line: - Emage is tying Fibroid Awareness Month to a national education push for uterine fibroid embolization and broader access to less invasive fibroid care.