Cowtown Wild Rags brings double-sided silk to a Western staple

Fort Worth-based Cowtown Wild Rags is selling premium silk wild rags with full-color designs on both sides, aiming to modernize a traditional Western accessory. The company also offers tying tutorials and says the goal is to preserve Western heritage for new generations.

Why it matters: - Cowtown Wild Rags is trying to update a classic Western accessory without losing its traditional appeal. - The company’s double-sided silk construction gives wild rags a finished look from every angle and supports multiple tying styles. - The brand is also using education to keep wild rag traditions accessible to new customers.

What happened: - Cowtown Wild Rags, founded in 2021 by Tammi Putnam and based in Fort Worth, Texas, sells silk wild rags inspired by Western heritage. - The company offers premium double-sided and luxury silk wild rags for men and women across the United States. - The collection includes paisley, Western-inspired, serape, Americana, cowgirl and luxury solid silk designs. - The products come in 36-inch and 42-inch sizes. - Each scarf is made from 100% silk, designed in Fort Worth and finished with hand-rolled edges.

The details: - Cowtown Wild Rags says its signature design feature is full-color printing on both sides, unlike many traditional silk scarves that have a lighter or unfinished reverse side. - The company says that design allows for traditional and contemporary tying methods while maintaining a polished appearance. - The website includes instructional content on how to tie a wild rag using cowboy and cowgirl techniques. - Tutorial topics include buckaroo knots, wild rag roses, wedding ring knots, pretzel knots and other tying styles. - The company describes its designs as inspired by the landscapes, traditions and spirit of the American West. - Additional information is available at the company’s announcement. - Cowtown Wild Rags also posts on Instagram, Facebook, YouTube, TikTok and Pinterest.

Between the lines: - The business is positioning the wild rag as both a fashion item and a piece of Western identity. - The instructional content suggests Cowtown Wild Rags is selling more than a product and is also helping customers learn the customs around it. - The emphasis on craftsmanship and education signals a niche brand strategy built around authenticity.

What's next: - Cowtown Wild Rags says it will keep expanding its collection while focusing on quality, authentic Western design and education. - The company appears to be targeting continued growth by reaching more customers who want a traditional accessory with modern presentation.